Southern Auto Sales is a family-owned full-service pre-owned auto dealership founded in 2009 with the goal of offering a new kind of car-shopping experience. After working at a couple new car franchise dealerships and having had a horrible experience purchasing my own personal car I knew there had to be a better way. Southern Auto is that better way.

This is how we are shaking up the pre-owned auto industry

- We price our vehicles below market value so you don't have to have Donald Trump negotiating skills to get a great deal.

- We DO NOT charge ANY fees, whatsoever. No dealer fees, no documentation fees, no administrative fees, no acquisition charges, no destination charges, no nothing. 

- We provide you with everything you need to know about the vehicle on our website. This includes a unique description, complimentary Carfax Report, a minimum of 30 high quality photo's, exact vehicle options & equipment and out-the-door price.

- You deal directly with the owners, so you don't have to deal with the back & forth 'let me talk to my manager' style of negotiating. 

Nobody likes seeing 'call for details' or 'see salesman', so when you come in to our store you'll find that all of our advertised vehicles have window stickers that clearly display price, mileage, options & description. 

- A full complimentary Carfax Report is left in every vehicle so you don't even need to say 'show me the Carfax'.

- We are available 7 days a week and your calls go directly to my cell phone any time of day or night so there's no need to deal with secretaries or salesmen.

We offer financing for all, minimum 10,000-mile initial warranty, guaranteed passing state inspection, individual price analysis, complimentary Carfax Reports, acceptance of all major credit cards, extended nationwide coverage for all vehicles, service, trade-in appraisals, after-hours drop-off/pick-up and much more.

We are a:

BBB Accredited Business 
Carfax Advantage Dealer
MA Licensed Dealer

We strongly believe in supporting the community that supports us. That's why we support local youth sports as well as police & fire departments through annual donations & sponsorship.

I invite you to experience a new kind of car-shopping experience at my dealership where it is a privilege to earn your business.


John Lundgren
General Manager
Southern Auto Sales
189 VFW Drive
Rockland, MA 02370
Office: (781) 871-1111
Cell: (781) 738-6351
Fax: (781) 421-3155